We transform large amounts of text into useful information for decision making
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efficient communication
Tuning and accuracy
We apply Semiotic Analysis, Natural Language Processing (NLP) and Text Mining to quantify and analyze the discourse of companies, media, campaigns and consumers by processing large volumes of text.
We help to implement customer-centric models, so that unique and memorable experiences are achieved at every customer service point of contact.
Brand
We use the principles of semiotics together with traditional market research techniques, aligning the brand identity with its image and its action context.
Innovation
We use semiotatistics to analyse the discourse of all kinds of sources of expression, such as consumers, influencers or opinion leaders, to determine key points to achieve more efficient and effective messages.
Cultural Studies
We combine semiotics with traditional market research tools to calibrate and adapt communication pieces and concepts to different languages and communicational contexts.
We process, map and analyze the customer's discourse
Sources we take
Social Networks
Online forums
Mails
Complaints, Claims and Incidents
Call Center conversation recordings
Qualitative interviews or open-ended survey questions
Market and competition advertising material
Media contents
Information obtained
Language codes of a segment, region or country.
Best terms to use by linguistic domain for the optimization of campaigns, communication strategies for customer service.
Analysis and creation of concepts for Social Listening, UX design, Innovation Design and Cx.