Proia Comunicaciones integradas

Marketing Semiotics

We transform large amounts of text into useful information for decision making

efficient communication

Tuning and accuracy

We apply semiotic and semiostatistical analysis to quantify and analyse the discourse of companies, media, advertising and consumers by processing large amounts of text.


Areas for applying

Customer Experience

We help to implement customer-centric models, so that unique and memorable experiences are achieved at every customer service point of contact.


We use the principles of semiotics together with traditional market research techniques, aligning the brand identity with its image and its action context.


We use semiotatistics to analyse the discourse of all kinds of sources of expression, such as consumers, influencers or opinion leaders, to determine key points to achieve more efficient and effective messages.

Cultural Studies

We combine semiotics with traditional market research tools to calibrate and adapt communication pieces and concepts to different languages and communicational contexts.

We process, map and analyze the customer's discourse

Sources we take

  • Social Networks
  • Online forums
  • Mails
  • Complaints, Claims and Incidents
  • Call Center conversation recordings
  • Qualitative interviews or open-ended survey questions
  • Market and competition advertising material
  • Media contents

Information obtained

  • Language codes of a segment, region or country.
  • Best terms to use by linguistic domain for the optimization of campaigns, communication strategies for customer service.
  • Analysis and creation of concepts for Social Listening, UX design, Innovation Design and Cx.

Tools Used

  • Concept maps
  • Concordances
  • Lexicometry
  • Semantic Networks
  • Semiometry
  • Semiostatistics
  • Emerging contexts

Further Information