Proia Comunicaciones integradas

Creative Semiotics

We improve the dialogue with your audience in advertising campaigns and customer service channels

Customer Experience

We help to implement customer-centric models, so that unique and memorable experiences are achieved at every customer service point of contact.


We use the principles of semiotics together with traditional market research techniques, aligning the brand identity with its image and its action context.


We use semiotatistics to analyse the discourse of all kinds of sources of expression, such as consumers, influencers or opinion leaders, to determine key points to achieve more efficient and effective messages.

Cultural Insights

We combine semiotics with traditional market research tools to calibrate and adapt communication pieces and concepts to different languages and communicational contexts.


Marketing Research

Marketing Semiotics



The limits of my language mean the limits of my world

We investigate the different contexts using diverse tools such as text mining, market research and traditional semiotics

About Us


We are a team of professionals with expertise in Semiotics, sociology, psychology, and education sciences, with a great love for the communication.

From the first contact of a company through a call center, what is posted on the social media, what is advertised, up to how their staff are treated, everything is a big challenge that require more and more communicational accuracy and efficiency.


Directors: Carola Pradás Researcher and Trainer, specialized in customer service quality and customer experience.
Martín Murcia Semiotician, Cultural Researcher and Text Miner

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